Advertising campaign warns people of link between alcohol and cancer

We put alcohol in every single social environment creating living, walking advertisements. We've combined alcohol with every single social experience, so as a child, you're growing up assuming that these things are completely linked. That alcohol is key to having a good time. Yes, the advertising is there, but then we as people are complete walking advertisements. We go through and we demonstrate with our actions that alcohol is vital to having a good time. That alcohol is what we need to fulfil