People's Postcode Lottery releases TV-led festive iteration of …
Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.
Home [www.campaignlive.com]
Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
One week, one brand, two ads slammed for racism. Why are we …
Oct 11, 2024 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, …
Lessons from 20 years of Dove’s Campaign for Real Beauty
Apr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.
Meet the TikTok stars debating opponents and influencing young …
Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen discussions with people who have opposing ...
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …
Nike unveils Olympics campaign, Winning Isn’t for Everyone
Jul 19, 2024 · In her 2018 U.S. Open final match versus Naomi Osaka, Serena Williams exchanged words with the umpire and smashed her tennis racket in frustration over a missed shot. Kobe Bryant’s obsession with winning and distaste for losing made him notorious for hogging the ball on the court, impacting his relationships with his teammates.
Following the Heinz rows, how should brands respond to …
Oct 17, 2024 · Campaign asks how advertisers should avoid similar debacles.. From Campaign US
Find out more | Campaign US
Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative ...
The Lists 2024: Top five new-business chiefs | Campaign US
5. Tom Trevelyan Brand director, Neverland Trevelyan has helped bring independent creative shop Neverland wins such as Which? and holiday park operator Parkdean Resorts, both of which were born out of competitive pitches. He single-handedly scooped Campaign’s Corporate Communications/Marketing Team of the Year 2023 (awarded in 2024) in the UK Agency of the Year awards, has consistently built ...