The SAP logo is our single most recognizable brand asset. Its color, anvil shape, and letterforms are fundamental to our visual system and referenced throughout other design elements. The …

Oct 31, 2024 · The design was developed by Peter Leyh, one of the five founding engineers of SAP. Colleagues gathered in Juergen Hachenberger’s kitchen to watch the traditional Friday …

It offers SAP S/4HANA that provides software capabilities for finance, risk and project management, procurement, manufacturing, supply chain and asset management, and …

Jan 21, 2025 · In this article, you’ll uncover the history, guidelines, and best practices for designing and using the SAP logo. Learn how to align digital assets with SAP’s corporate …

Jul 17, 2024 · How has the SAP logo evolved? Over the years, the SAP logo has undergone changes in colors, shapes, and typography to align with modern design trends and branding …

Graphics communicate and differentiate a brand through visual elements. For more details on brand graphics, visit the Identity section of the SAP Brand guidelines.

Our primary color palette uses a range of blues, black and white. Our secondary palette includes greys and a spectrum of vibrant supporting colors. These colors are pulled directly from the …

Nov 4, 2014 · Do you like the new SAP logo? And do you know how it evolved in the past 4 decades? I found it fascinating to see the story and the overview of the SAP logo evolution …

Download the high-quality SAP logo for free in various formats, including SVG, PNG, JPG, AI, EPS. This 100% vector-based logo, crafted using Adobe Illustrator, ensures scalability without …

If you’re familiar with the software industry, you’ve probably encountered the memorable SAP logo once or twice. However, SAP logo history reveals the company’s quest for a powerful brand …