Utah Hockey Club’s bid to trademark ‘Yeti’ for team name hits snag
The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.
Utah Hockey Club Has 'Yetis' Nickname Rejected by U.S. Patent Office
But off the ice, the club has hit a potential snag that could bring them back to the drawing board. As reported by local NBC affiliate KSL, the United States Patent and Trademark Office refused the club’s attempt to trademark “Utah Yetis” earlier this month due to the prominence of another Yeti brand—YETI coolers.
What’s the status of possible Utah Hockey Club names?
The team filed trademark applications for the final six names — Utah Blizzard, Utah Mammoth, Utah Outlaws, Utah Hockey Club, Utah Venom and Utah Yeti as determined by online fan voting — with the U.S. Patent and Trademark Office last year.
Utah Hockey Club faces trademark hurdle with 'Yeti' name
The Utah Hockey Club's attempt to use 'Yeti' as their team name was denied due to potential confusion with the Yeti brand.
Utah Hockey Club Names Like Yeti Face Trademark Issues
Naming the NHL team “the Yeti” runs into trademark issues. The post Utah Hockey Club Names Like Yeti Face Trademark Issues appeared first on Front Office Sports.
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The Utah Hockey Club entered the league under very unusual circumstances, with the franchise only coming into existence less than six months before its inaugural season. As a result, the team opted to use temporary branding for said inaugural season while developing a permanent identity for the 2025-26 season.
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Utah Hockey Club's bid to trademark 'Yeti' hits snag
The USPTO issued a refusal Jan. 9, citing the “likelihood of confusion” with other notable brands using the name, such as Yeti Coolers. KSL.com first reported news of the refusal earlier this week.
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