Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

Ahead of the trade show, Comcast announced its new ad-buying platform, Universal Ads. The company will be using its own ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video advertising purchases. Initial partners include Fox Corporation, Warner Bros.

But the focus for the ad industry isn’t just about the large language models creating quick videos that general consumers of ...

Peacock early on after launching in 2020 put an emphasis on live sports and news. NBCU said pause ads have driven upticks of 43% in both site visits for brands as well as memorability compared ...