Most Super Bowl viewers live nowhere near Shane Gillis, Post Malone and Peyton Manning. On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors.

The trio is bringing the fun to the 2025 Super Bowl as the stars of Bud Light's epic new ad, which debuted on Friday, Jan. 31. Malone and Gillis begin the hilarious clip by stepping up to save the day after a neighbor tells him he "accidentally threw a lame party.

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live Más drive-thru cams on a recent trip, there's a chance they'll actually appear in Taco Bell's Super Bowl LIX commercial. And, no matter how hard she tries, Doja Cat is not the star of the show.

Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.