First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

Motherhood is demanding — and there is no blueprint for success. New mothers are overwhelmed and research conducted by Okay ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors ...

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

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The net revenue figure includes contributions from M&A and currency contributions. Unlike its competitors Stagwell is no ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...

The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.