Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

Social and mobile gaming ad campaigns are outperforming standard online ad campaigns, generating both higher average click-through rates (CTRs) and engagement levels than many online formats, ...

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic. Twitter has a ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. The report was based on data from a survey conducted in July 2016 of ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...