In the high-stakes world of advertising, the promise of a fully autonomous, end-to-end AI-driven agency, like the recently ...
The Knot’s Kiara Kempski details how the wedding planning platform quickly responded to the Swift-Kelce engagement news.
All Singapore staff to be impacted. Decision comes six months after the shop regained independence from parent IPG.
Grey’s global CEO, Laura Maness, is exiting the agency after three years at the helm , Campaign Asia-Pacific can exclusively ...
Maersk has appointed WPP Media as its global marketing partner effective this month. WPP Media will manage the shipping ...
The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.
As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.
Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61 ...
Rahul Titus has announced his departure from Ogilvy on October 1, writing on LinkedIn: “After 12 amazing years at WPP, I have ...
The new entity, Horizon Global, boasts $20 billion in global billings and combines its parent companies’ respective AI ...
Bowden is promoted from global chief strategy officer of WPP Open Door, WPP's bespoke Amazon unit, and chief strategy and ...
Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to ...