British Airways is overhauling its loyalty program, shifting earning potential to be based on customer spending instead of miles flown. Starting in April 2025, customers will earn one "Tier Point" for ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class. As part of ...

The rivalry between British Airways and Virgin Atlantic lingers on with a new move by Virgin Atlantic to entice BA customers ...

One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

Virgin Atlantic Airways Ltd. is seeking to win over loyalty program customers from British Airways who are disgruntled about ...

British Airways is tweaking its loyalty program in 2025, introducing new ways to earn Tier Points to progress through its ...

Airlines hope to meet the traveler demand for premium flying, whether by offering more roomier seats in economy or upgrading ...

In fact, Scottish airline Loganair recently announced that it will adopt Avios as its loyalty ‘currency’ in 2025, with “one ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from allowing travelers to earn points based on the route and fare class.

British Airways is overhauling its loyalty program to reward spending instead of miles flown. It will offer more chances to get points while making status harder to achieve for leisure travelers.