A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

The stock market is quickly waking up to the fact that Alphabet (NASDAQ:GOOG, NASDAQ:GOOGL) is the leading AI software company today. It has overtaken Microsoft (NASDAQ:MSFT) and is less than $200 ...

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive ...

LLM and social search are on the rise partly because each promises to cut through information and cultivate the scarce ...

For more than 20 years Google has been the gateway to the internet – now it wants to use its dominance to win the AI race.

Discover how Kalshi Inc. leveraged AI technology to create a viral advertising campaign during the NBA finals, challenging ...