Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

HR leaders need to internalize that marketing to employees is an ongoing process, not something that stops after onboarding.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

Sen. Ruben Gallego is among Senators who are criticizing Delta Air Lines for giving conflicting explanations about its plans ...

All across Elkhart County, members of the Boys & Girls Club took a step back from their normal routines on Tuesday to take ...

Hong Kong’s new regulations for stablecoin issuers took effect on Friday (Aug 1), though authorities will only issue the ...

Capitol Invisible and Together Frankfort recently hosted a Town Hall attended by over a hundred people. A large picture of an ...

Louisville has added a second preseason exhibition game against Bucknell on Tuesday, Oct. 28, in a charity contest supporting the Kentuckiana Friends of V (KFV) organization. Tip time ...

Worries about the high cost of certain auto repairs is fueling the growth of extended car warranties that promise to pay the ...

Passport reports that e-commerce brands face rising tariffs, increasing compliance costs, and operational risks ahead of peak ...

Ah, summer. The long hours of daylight gives Alaskans ample opportunity to hike, fish, travel, and just enjoy life in the ...