Even if a brand has a simple logo, odds are plenty of thought went into the design. A logo can incorporate hidden meanings, ...

These hidden messages aren't accidental—they’re intentional branding strategies designed to build emotional connections.

The Contentful logo symbolizes the platform’s focus on scalability and flexibility in content management. The color choices ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

In order to create more differentiation from the Olympic symbol, a Paralympic logo with three Tae-Geuks was officially ... ethos of what was becoming one of world’s most cherished brands. The IPC ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

The Block N logo is the core element of the University's academic brand, and it should appear on the front of all University marketing communications and at the top of every University web page. The ...