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Starbucks plans to cut 30% of its menu
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Starbucks Earnings Top Expectations
Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
Starbucks has seen ‘positive response’ to ‘Back to Starbucks’ efforts, says CEO
While we’re only one quarter into our turnaround, we’re moving quickly to act on the ‘Back to Starbucks (SBUX)’ efforts and we’ve seen a
Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds
Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.
6h
Starbucks’ Spring Menu Just Leaked! Lavender, Cherry Chai & Spicy Bites
Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.
2d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
3d
Starbucks is switching things up. What to know about new cafe policies
Starbucks is introducing a set of changes to its stores, including new rules on ceramic mugs, refills and restrooms. Here's ...
2d
on MSN
Free refills and handwritten names on cups: Everything old is new again at Starbucks
Starbucks has rolled out a series of changes that bring back policies and habits that haven’t been seen since before the ...
23h
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
2d
Earnings Preview: What To Expect From Starbucks
Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.
1d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
1d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
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