Organize your Instagram content strategy around key goals, themes, and timelines –with a helpful template to keep everything ...

Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach emerge as more important indicators of brand impact in 2025, according to new ...

The wide scope of The Variable's high-profile clients include Atleisure, BASF, Char-Broil, Electrolux, Frigidaire, GameChange ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.

With transparency, humor and a lot of data, the NYC mayoral candidate's latest video shows how his video strategy amplified his ground game.

Explore the benefits and best practices of social media press releases, plus real-world examples to improve your press release strategy.

Confused because social media is changing all the time? This is for you. Planning influencer campaigns is hard enough without trying to keep track of changing social media trends. We’ve put together ...