Price and ads don’t cut it anymore. Gen Z wants brands that are authentic, values-driven, and part of their everyday identity ...

American Eagle Outfitters is generating headlines and controversy, but Coach is approaching social impact in a way that is ...

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Wahoo is helping the mining industry change its narrative by telling authentic stories, changing perceptions and attracting ...

The company behind the social-media platform Snapchat said in a letter to investors it had made a change to its structure ...

Consumer sentiment continues to shape the digital landscape, prompting marketers to stay attuned to shifting needs, media ...

Substack is great at helping writers build direct relationships with readers through its newsletter-first approach. With ...

Finding success as a creative director today demands a diverse skill set that spans technology, emotional intelligence, ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

For our Question of the Week, we asked the social media folks of adland to share the strategies they use to hand.

In this video, we delve into the various problems associated with Airbnb, including quality control challenges, the ease of the listing process, and the impact of cleaning fees. Key topics covered ...