Severance takes the concept of work-life balance to its extreme logical conclusion. When characters enter the elevator at Lumon, they become their “innie” selves. These are versions of ...

For Severance fans, it’s great news as the fast-becoming-legendary Lumon Terminal keyboard is coming into the real world. Named the MDR Dasher Keyboard, this retro beauty is the handiwork of ...

However, her interactions suggest something more significant is growing beneath the surface, unlike other Severance characters who either dominate or suffer under Lumon's regime. Gretchen exists ...

A few weeks ago, Apple posted the New Lumon Terminal Pro on its website to promote the season finale of Severance, its hit show on Apple TV+. It’s not a real product, and the product page isn ...

Apple might not really be able to sell you a Lumon terminal, but we noted earlier this month that you will be able to buy a Severance-inspired keyboard. The good news is that you now have a chance to ...

The dystopian workplace thriller Severance centers on the severed employees of Lumon Industries, whose memories are split into their work self (innie) and personal self (outie). Dan Erickson ...

These and other interactive experiences that let viewers step into fictional worlds, like Lumon Industries from AppleTV's Severance, are immersive marketing strategies experts say can help build ...