Pop-Tarts Brand Turns Bowl Game Traditions Upside Down
The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...
Chicago Sun-Times25d
Gigantic furry creatures step aside: Pop-Tarts are the toast of the town for college bowl mascots
Courtland Hickey and his sister Chrissy Gilley, who run Chicago Mascot Co., smile with a Pop-Tarts mascot made by their company. Three of the company’s Pop-Tarts (not including this one ...