“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated ...

Lawyer Bryan Freedman has reportedly denied Justin Baldoni's team implemented a campaign to harm "It Ends With Us" co-star ...

Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this plan in writing gets your entire team on ...

Savvy marketers know it’s vital to reach customers at every point in their journey, ensuring the experience they have is ...

Tourism leaders are looking to market Pinellas County and its beaches to new audiences domestically and internationally in 2025, especially as winter visitors seek out sunny destinations.

Blake Lively's sexual harassment complaint against Justin Baldoni offers a rare peak behind the curtain at high-stakes crisis ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to ...

Jennifer Abel, the publicist for “It Ends With Us” director and star Justin Baldoni, refuted any notion that her client engaged in a campaign ... Facebook group for marketing professionals ...

In a legal complaint, the actor says co-star Justin Baldoni and his team launched a smear campaign as a way to silence Lively ...

Blake Lively has accused her "It Ends With Us" director and co-star Justin Baldoni of sexual harassment on the set of the ...