Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making ...

Shares of Pentair PLC PNR slipped 1.57% to $91.58 Tuesday, on what proved to be an all-around poor trading session for the ...

The company added 10 new locations and $47 million in annualized sales through the acquisition of Southern Ice Equipment ...

The Rorschach Test famously asks people what they see when they look at a series of inkblots, and the answers tend to differ substantially, so what if a brand used this concept to create its brand ...

Shares of Pentair PLC PNR rose 2.81% to $93.29 Friday, on what proved to be an all-around favorable trading session for the ...

Although Stanley earned a spot on Circana’s list of fastest-growing outdoor brands last year, chatter has already begun about ...

Feedback notes the proliferation of AI company logos, and agrees with one blogger's claim that many bear a striking ...

More than meets the eye, a logo is beautiful and represents the brand’s identity. It should tell everything about a business at a glance — its values, personality and unique selling proposition — if ...

But the biggest turnaround comes from big-name, high-street brands. For instance, you’ll find the Soil Association’s logo on Garnier's Organic Skincare in recognition of its green credentials.

Yes, it’s a ‘fyre’ sale. The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set.