The “PAW Patrol” brand, on the other hand, is pretty massive in terms of ancillary sales and merchandise. The brand netted $2 billion in merchandise sales in 2019.

The PAW Patrol are thrown into a series of high-stakes, dino-sized rescues bigger than anything they’ve done before, as they must stop Humdinger before everything on the island goes extinct.

Nickelodeon has set five new hour-long “PAW Patrol” specials, including one set for Christmas 2025. Each special will focus on a different dog. First is “Valiente: A Tracker Story ...