The Financial Express42m
Amazon MX Player steps on gas as OTT market consolidates
The move comes as the domestic media market, in particular, over-the-top (OTT) platforms have consolidated with Reliance and ...
Mint29d
Producers of small films split streaming rights to maximise revenue, ease acquisition costs for OTT platforms
Small southern films such asMartin andNaradan are now streaming on more than one platform, often in the same language, as producers look to maximise revenue and OTT players balk at paying high ...
Indiatimes24d
Has OTT reached a saturation point in 2024 and the magic of cinemas begun to return? ETimes explores the homecoming!
As 2024 ends, ETimes explores this debate as experts weigh in. Find out! With deep pockets, OTT players are experimenting to find their footing. Several untapped opportunities remain, particularly ...
Mint22d
Flexible OTT film release schedules become popular as box-office performances turn unpredictable
The strategy works for streamers, too. “OTT players, on the other hand, don’t want to be stuck in a situation where they pay a bomb initially and then have to wait," Johar said, explaining the ...