Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple’s all-important holiday quarter was something of a mixed bag. For one, Apple posted what it called it’s “best quarter ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple’s annual Black Unity Collection has just been unveiled. As well as iPhone and iPad wallpapers and a Watch face, the ...

Apple has reported its financial results for the first quarter of 2025, with the holiday sales boosting revenue to a record ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to ...

Apple finished 2024 in record fashion, with a staggering $3.6 trillion market capitalization that not only topped every other ...