E-Trade considers crypto trading services, anticipating Trump's favorable regulations, enhancing Morgan Stanley's digital asset reach.

Morgan Stanley's addition of crypto trading to E-Trade could expand retail crypto access for its 5.2M clients, positioning E-Trade as a major competitor to Coinbase. American multinational investment bank Morgan Stanley is reportedly exploring launching crypto trading services through its E-Trade platform.

Multinational investment bank and financial services company Morgan Stanley is reportedly considering plans to launch cryptocurrency trading services through its E*TRADE arm amid an expected more favorable regulatory environment under the incoming second Trump administration.

Trade, is exploring adding crypto trading in anticipation of a more favorable crypto regulatory environment under the incoming Donald Trump administration, according to two people familiar with the firm’s plans.

Morgan Stanley’s E-trade action reflects the ongoing trend of institutions developing an interest in cryptocurrencies. Last year, Morgan Stanley started offering its high-net-worth clients access to spot Bitcoin ETFs, which underpin the increasing interest of traditional investors in digital assets.

Wall Street asset management giant Morgan Stanley is reportedly considering adding crypto trading to its E-Trade brokerage platform.

Morgan Stanley is reportedly considering to add crypto trading to its E-Trade platform, and if does occur, the service could challenge the likes of Robinhood and even crypto-centric platforms such as Coinbase.