Stella Rising's SVP Client Strategy writes, "Marketers today are under intense pressure to justify every dollar. Senior ...

The basics of marketing relies on planning and executing a strategy that connects potential customers with your product at a specific place and price point. Whether you use traditional or digital ...

Chicago and New York, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be measured using either consumer perceptions ...

As the global marketplace has become a reality, the need to expand the traditional marketing concept has become apparent. A supporting infrastructure, the marketing support system, broadens the basic ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...