Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Loyalty programs are evolving again. After a decade dominated by branded mobile apps that rewarded guests for scanning ...

Camaraderie with loyalists and an open arms policy to new recruits is key for wineries seeking to maintain healthy bottom ...

Barbecue fans can now get rewarded for eating their way through Kansas City. Why it matters: The revamped KC BBQ Experience, ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every ...

Consumer reporter Marie Coronel looks at the ways many are saving money through discounts and deals through restaurant loyalty programs.

Fostering customer loyalty is fundamental to long-term business success. By following the strategies above, businesses will be able to build sustainable, meaningful relationships with their customers.

The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines ...

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

JSX, a luxury public charter airline, just launched Club JSX, a free loyalty program offering 5% flight credit rebates, birthday perks, and family-friendly rewards.

For loyalty leaders, that means program perks that once felt generous may now be seen as insufficient, or worse, irrelevant. The New Loyalty Equation: Price, Purpose and Personalization In this ...

The Detroit Pistons are teaming up with a Seattle-based startup on a new loyalty program designed to increase fan engagement. Pistons Rewards is a partnership between the team and tech startup Uptop.