The Kentucky Bourbon Trail tourism program has been awarded the Best of Business: Marketing Campaign at the 2024 World Beverage Innovation Awards for its brand refresh launched last year to celebrate ...

I write about whiskey for a living, so that means that I have to taste a lot of it—in moderation, of course. Generally ...

Is there any spirit more quintessentially American than whiskey? For the past several years, the "Bourbon Boom" has brought ...

European tariffs on U.S. whiskey are set to resume in March. It could be devastating for the industry that produces bourbon, ...

Isle of Tiree Distillery's debut single malt whisky — the first whisky legally distilled on the island in 200 years — was an ...

Whether due to a higher, unjustified price point, poor quality, or popularity gained through marketing gimmicks alone, some ...

The Louisville-based company's facility, where barrel makers — also known as coopers — produce the white oak barrels that hold Brown-Forman's whiskey brands: Jack Daniel's, Old Forester, Woodford ...

Four leading spirits companies and the Kentucky Distillers’ Association (KDA) are joining forces with Precision Conservation ...

The development arrived with two major headwinds facing the American whiskey industry. The first is the question of demand vs. supply. Industry sales of U.S. whiskey, including bourbon, Tennessee and ...

Industry sales tracker IWSR reported that sales of U.S. whiskey, including bourbon, Tennessee and rye, fell 1.2% in 2023, the first drop in more than 20 years. Sales have continued to fall, down 4% in ...

Kentucky’s bourbon distilleries have been expanding at a feverish pace in recent years, building warehouses to age more whiskey than ever before. The state’s $9 billion industry employs more ...