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Dell, PC
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell Pro, and Dell Pro Max.
In a controversial move, Dell rebrands its entire fleet of laptop PCs
In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it might be the right call.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell is changing the names of its laptops
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change the name of the Dell Inspiron to just Dell. The XPS will now be known as a Dell Premium device—and machines currently known as Inspiron Plus will now be called the Dell Plus.
Dell mocked at its own press launch for copying Apple’s naming convention
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight from the iPhone line-up: Dell,
Dell roasted at CES for adopting Apple-like device names
Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, everyone seemed to immediately notice some similarities to Apple's approach. Rather than going by nonsense names like "XPS" and "Inspiron,
Dell XPS brand is now dead, long live Pro & Pro Max
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
AMD announces new AI PC, gaming chips
AMD announces new AI PC, gaming chips at CES 2025
The chips set up AMD to further compete with rivals Intel ( INTC) and Qualcomm ( QCOM) in the still nascent AI PC space and Intel on the desktop and mobile gaming fronts, two important markets for the semiconductor firm.
AMD Chips Powering Dell’s Business PCs, Offering 90% Faster AI Performance at CES 2025
Dell integrates AMD's new Ryzen AI Max chips into business PCs, enhancing AI performance and diversifying its hardware supply chain.
AMD Announces First Dell Commercial PCs Powered by AMD Ryzen AI PRO Processors
We’re incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by the AMD Ryzen AI PRO processors,” said Jack Huynh, SVP and GM of the computing and graphics group at AMD.
1d
on MSN
Dell is getting rid of its Precision PCs. Here's what will replace them.
Dell just announced it Dell Pro Max 14 and Dell Pro Max 16 at CES. The laptops pair the latest Intel Core Ultra Series 2 ...
1d
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.
2h
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
2d
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
1d
on MSN
Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
12h
on MSN
Dell Defends Against 'Apple Copycat' Claims In Naming New Computers: 'Pro And Max Are Not Exclusive To One Company'
In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style ...
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