Metaphors are a fundamental aspect of human language and cognition, allowing us to understand complex concepts and ...

There are three types of cognitive reserve that can protect against decline as we age. Columnist Helen Thomson explores the ...

The cognitive impact of certain modifiable dementia risk factors is greater in women than in men, especially diabetes and ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...

Walking and other lifestyle habits may slow cognitive decline in APOE ε4 carriers — possibly offering greater benefits than ...

Neurologists from multiple clinics shared data at AAIC on the Alzheimer's drug's use, shedding light on its safety and ...

Exploding box’ AI ads are going viral on X, and they’re actually pretty good. A new concept ad format for Ikea is going viral ...

When a foreign power floods your media with false health alerts designed to create panic, isn’t that as threatening as a ...

Apple customers aren’t thrilled they’re getting an ad from the Apple Wallet app promoting the tech giant’s original film “F1 the Movie.” Across social media, iPhone owners are ...

To grab your audience’s attention on mobile, consider using mobile native advertising examples that blend effortlessly with user-generated content. Look at platforms like Instagram and Snapchat, where ...

Later this year, these ad formats will expand globally to select countries on both mobile and desktop, focusing on English-language queries. Google is also testing ads in AI Mode, the company’s ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.