Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it ...

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The ...

Adobe has a new look, but with the new brand evolving over the past couple of years, you may not have immediately noticed.

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

I run several special projects including the Readers' Choice and Business Choice surveys, and yearly coverage of the Best ISPs and Best Gaming ISPs, plus Best Products of the Year and Best Brands.

A logo is often the first impression your brand makes on potential customers. An effective logo conveys what your company stands for and creates an emotional connection with your audience. However, ...

When Amazon was founded in 1994 as an online bookseller, the logo featured a solid black A with a winding vertical white line meant to represent the brand’s namesake river. A lowercase “amazon.com” in ...

While European luxury brands—particularly those from France and Italy — continue to dominate the global high-end fashion and accessories market with against like Hermès, LVMH, Prada, and Dior — Hong ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series titled “On Brand.” In each episode, the On Brand Agency creatives ...

The network has given a green light to On Brand with Jimmy Fallon. Hosted, executive produced and created by Fallon, On Brand follows the Tonight Show host as he starts a premiere marketing agency ...

When 29-year-old Alice Bugeja quit her job at a global technology company last August to start a women’s-only runwear brand, a lot of people told her that it wasn’t going to work.

As rumored, Apple’s Beats brand is making a foray into another new product category: USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an ...