No matter the business, staying up-to-date on consumer trends is the key to staying relevant, successful, and trading. So, when a company has been around as long as Betty Crocker, it's safe to ...

The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However, if ...

Here's a name familiar to anyone who has ever stepped into a kitchen, puzzled over a recipe or wanted to bake an easy cake or a quick batch of brownies: Betty Crocker. Even at the age of 103 she ...

I grew up with an avid baker for a sister, which meant I often had the aromas of delicious desserts wafting through my home.