All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

Separate from Vision AI, Samsung has also confirmed a new partnership with Microsoft. Its new TVs and monitors will support Microsoft Copilot (which uses OpenAI models) to provide personalized content recommendations and other as-yet unnamed features. So, if you were hoping to plop yourself in front of the TV to avoid AI hype in 2025, think again.