Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

Are you sick of seeing "just a friendly reminder" in work emails? If so, you're not alone. According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in ...

What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths according to an Express Writers infographic. Twitter has a ...

Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion). That's according to Kantar's annual list of ...

Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. The report was based on data from a survey conducted in July 2016 of ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...