While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into ...

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

Nike’s latest OOH campaign, which was displayed as part of the London marathon on Sunday (27 April), is facing backlash for being “inappropriate” following Yom HaShoah last week (23-24 April). Nike is ...

As AI accelerates the production of ad variations at scale, it’s no longer the volume of creative that matters—but the substance. According to AppsFlyer’s latest 'State of Creative Optimisation' ...

DoorDash, the largest takeaway app in the US, has made an cash offer to buy Deliveroo at a price of 180 pence per share. In a document seen by PMW, the UK-based delivery company confirmed it had ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle ...