As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri ...

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with ...

The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.