Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

It’s all in the details, isn’t it? It turns out a lot of your marketing analytics hinges on a few snippets of text and code tied to your URL. It’s worth taking a closer look at URL parameters and ...