That kind of light demands a different level of protection, and Maui Jim delivers: first with just seven styles in the ’80s, now with over 125, all built with their exclusive PolarizedPlus2 lens ...

The campaign highlights premium performance eyewear with the tagline: ‘In a world of filters and simulations, the future isn’t virtual – it’s Ultra real!’ ...

Maui Jim is getting into Formula 1 with a new partnership. The Kering Eyewear-owned brand is embarking on a multiyear partnership with the Oracle Red Bull Racing team, starting with the 2025 ...

On Monday, for the first time in 1,090 days, the Maui Jim Maui Invitational will play games where it’s supposed to — the Lahaina Civic Center. The 2020 event was moved to Asheville ...

The Maui Jim Maui Invitational has revealed the bracket for this year’s return to the Lahaina Civic Center of the Thanksgiving week men’s college basketball tournament. First-round matchups ...

Think about sports sunglasses and Maui Jim probably isn't the first name that comes to mind. It's a small brand which started on the beach in Lahaina, Hawaii, when the founders saw the need to ...

Race Director Jim Lynch says it will provide a much-needed ... what I originally thought – blind and visually-impaired people on Maui and there’s only about 10 to 20 who meet regularly once ...