Hyundai Mobis, an automotive parts supplier, used CES 2025 to show off a new head-up display that stretches the entire width of the windscreen. The company, which supplies parts to Hyundai, Kia and Genesis, hopes to put the next-generation HUD into production by 2027.

Mobis integrated a series of projectors under the vehicle's dashboard, and at CES 2025, the company shared a prototype of the technology through Hyundai Mobis' KIA EV9 with the 'transparent display' which offers a new kind of vehicle-to-driver experience.

Hyundai Mobis, the top auto parts maker for Hyundai, Genesis, and Kia, has unveiled the world's first full-windshield holographic display at the Consumer Electronics Show (CES). The innovative tech marks a major leap in the evolution of in-car infotainment systems.

Hyundai Mobis unveiled the world’s first full-windshield holographic display at the CES 2025 tech trade show, hoping to redefine the future of in-vehicle display technology, the auto parts maker said Thursday.

Interior lighting aimed at reducing motion sickness. Shiny holographic dashboards displayed on windshields. And AI-powered voice assistants paired with infotainment systems to keep you company on long drives.

From holographic displays to equipment to read drivers’ brain waves, the automotive industry has brought all its latest gadgets to the CES tech show in Las Vegas. (AP Video: Cassandra Allwood)

Automakers like Hyundai, BMW, Volvo and Honda pulled out all the stops to showcase their latest advances for in-vehicle experiences at CES, the Consumer Technology Association’s annual trade show of all things tech,