Digital researcher eMarketer calls CTV “the fastest-growing major ad channel,” summing up its 2024 revenue tally at $28.75 ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

For rights holders, viewers' migration onto streaming platforms is extremely lucrative. Competition from Amazon, Netflix, and ...

The integration of cutting-edge technologies in the world of media has revolutionized how content is created, consumed, and ...

The advent of artificial intelligence has transformed the world of digital content creation and consumption. However, despite the myriad benefits ...

Podcasting’s meteoric growth has been underscored by blockbuster deals like Joe Rogan’s $250 million Spotify contract and SiriusXM’s $125 million investment in Alex Cooper’s Call Her Daddy.

What we search for and listen to on music-based platforms is not the same as what we consume on video-based platforms.

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and ...

Responding to an online backlash, Meta has deleted AI-driven user profiles, raising questions about authenticity and ...

Discover Google's AI tools & experiments for 2025: from Gemini 2.0's capabilities to Project Astra's intelligent search. Explore 7 game-changing developments.

YouTube’s role within Alphabet is increasingly critical as Google faces antitrust lawsuits and AI rivals snap for a share of ...

These changes to YouTube’s interface make sense, considering the platform has been attracting the same, if not more, TV viewership as companies like Netflix, Amazon Prime Video, and Disney+. Gone are ...