A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive ...

A new phase of internet commerce is emerging in India, shifting from public feeds to private chats. Discovery now begins with creators, decisions form in comments, conversions happen in Instagram DMs ...

LLM and social search are on the rise partly because each promises to cut through information and cultivate the scarce ...

For more than 20 years Google has been the gateway to the internet – now it wants to use its dominance to win the AI race.

The European Commission said it was concerned that Google may be using publishers' content for AI Overviews without compensating them adequately.