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Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Apple doesn't own the words "pro" and "max," Dell's executives said at the briefing. The company's COO Jeff Clarke said that the naming decision was based on research Dell did with "tens of ...
Business Insider20d
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Tech giant Dell has announced a new naming system for its PC line-up. But that sparked some questions from people who attended a media briefing on Monday, who pointed out that Dell's new naming ...