The Toys 'R' Us brand, purchased in 2019 by Tru Kids, will reportedly continue as an online retailer. The brand is active on Twitter, YouTube, and other social channels, but its retail effort was ...

The company said it also couldn't compete with its rivals' online pricing and shipping offers. "This confluence of events was a perfect storm," Toys R Us said. The toy chain filed for bankruptcy ...

With peak holiday shopping season just weeks away, consumers and employees of Toys R Us needn’t be spooked: the brand won’t close any of its 1,600 stores. This includes the toy company’s brick and ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

It’s a new experience for a new generation. Toys ‘R’ Us is attempting a comeback when brick and mortar stores are closing and ...

The bankruptcy filing is more evidence that traditional retailers are struggling in the US, as online retailers continue to capture market share. Toys 'R' Us said the majority of its stores around ...

For decades, Toys "R" Us was not only one of the top toy retailers in the United States, it was one of the top retailers period. Until it suddenly wasn’t. Toys “R” filed for bankruptcy in ...

Toys R Us will close or sell all its 885 stores in the US after failing to find a buyer, putting about 30,000 jobs under threat. Chief executive Dave Brandon said it was a "profoundly sad day" for ...

The doll is available at select Toys “R” Us locations and online at Macys.com. It was developed by Eleanor Mak, an Asian American mother of two. The doll is named after her daughter Jillian (8).