Under Tim Cook’s leadership, the Apple Inc. brand’s net worth grew ... of ethical leadership and integrity. His leadership style is nothing like Steve Jobs’. Instead of running Apple like ...

This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI ...

This is according to Apple’s CEO Tim Cook, who recently sat down in an interview with WIRED’s Steven Levy. The interview covered a lot of topics, and one of those topics is AI. Levy mentioned ...

Apple has made big moves in artificial intelligence (AI) with its iOS 18.1 and iOS 18.2 updates. Despite rumors, CEO Tim Cook says Apple has no plans to charge for AI services. In an interview ...

While many companies are looking for ways to make money from AI-powered services, Apple’s CEO, Tim Cook, has made it clear that charging for AI isn’t part of their plan. In a recent interview ...

While many companies are actively monetizing AI through subscriptions and paywalls, Apple CEO Tim Cook has made it clear that charging for AI isn’t part of the company’s strategy. In a recent ...

In a recent interview with WIRED, Tim Cook talks about how Apple sees AI as a foundational technology. When Steven Levy at WIRED asked Tim Cook “Some companies charge for AI-enhanced services. Did you ...

Apple's 2026 iPhone 18 Pro is expected to feature variable aperture technology in its main camera, allowing users to manually adjust light intake and depth of field. This enhancement, predicted by ...

The biggest stories of the day delivered to your inbox.

Tim is a Senior Editor at MacRumors and has been writing for the site since 2016. Formerly a magazine journalist, his work has appeared in over 30 newsstand print publications and online brands ...

Photographs and Text by Simbarashe Cha Simbarashe Cha wrote the text and made these photographs for Style Outside, a visual column that explores street style around the world. Dec. 22, 2024 With ...

WELLINGTON, Dec 23 (Reuters) - New Zealand has rejected a proposal by the Cook Islands, a self-governing nation in free association with the larger Pacific country, to allow the creation of its ...