Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
Starbucks announces several changes, including plans to cut some menu items
Niccol did not say which food and drink items would be leaving. Among other changes, the coffeehouse chain is no longer ...
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...
Starbucks Is Bringing Back the Perk Customers Love Most, and It All Starts Now
On Monday, Starbucks rolled out a number of changes designed to encourage guests to “stay awhile.” The biggest change is that the coffee chain will once again offer free refills to guests who hang ...
Starbucks' Comeback Plan: Algorithms, Digital Menus and Ceramic Plates
The coffee chain will use a mobile order-pacing algorithm and high-tech menus, CEO Brian Niccol said, while store aesthetics are also under review.