What are the trends in advertising consumption and perception in the United States? Merca2.0 offers you these key industry ...

Data from analytics firm Oddball reveals a sharp decline in social media engagement across major platforms, signaling a ...

Time plays a key role in consumer behavior, especially concerning the purchasing patterns of vulnerable groups in society who have been ridiculed in offensive and discriminatory ads. Ben-Gurion ...

The targeted killing of an Al Jazeera correspondent in Gaza over the weekend was a notable moment even for a war that has ...

Without a clear strategy for why you're posting on each platform, you may find your messaging diluted, misaligned or even ...

Explore how AI in marketing can transform your strategies. From personalized content to predictive analytics, discover ways to leverage artificial intelligence.

Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their ...

Two-thirds of consumers in Southeast Asia are tuning out repetitive ads shown on a single channel, according to a new report ...

An expert is sounding the alarm about the creepy signs that you have just been the victim of a cyber attack. It comes amid ...

From introducing tailored, AI-generated messaging to forgoing influencer content, here’s how wineries are evolving their ...

Shedeur Sanders made headlines for his performance in the Cleveland Browns' first preseason game on Friday evening, leading ...

President Donald Trump extended a trade truce with China for another 90 days Monday, at least delaying once again a dangerous ...