Tips to level up your cannabis brand's social media marketing on Facebook, Instagram, and TikTok. Do's and Don'ts and when to hire an expert.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Hollywood has yet to prove that putting a social media influencer in a big project boosts viewership — TikTok celebrity Addison Rae (88.7 million followers) didn’t fuel blockbuster business ...

You need to have a great social media profile. You need to post regularly in a way that engages your audience and tells them a little bit about you. It’s not just about selling print.

If you want to get your marketing in front of a buyer or seller who is close to a transaction, Facebook is still the best place to do it. Period. An astonishing 70% of all adults in the United ...

Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research ...

Monitor social media: Regularly search for posts featuring counterfeit versions of your products. Conduct due diligence: Vet influencers and third-party vendors before partnering with them.

Marketing media publication Ad Age named Duolingo the marketer of the year. For small businesses, the takeaway is clear: keep an eye on the cultural landscape, engage meaningfully with your ...