The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

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Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

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The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

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“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever ... pulling from smart TVs and set top boxes in more than 45 million homes.

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...