The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content ...

YouTube has always been the home of long-form content: 10-minute tutorials, documentaries, tech reviews, and the rabbit holes that made the site addictive. Shorts, by nature, cater to fast, disposable ...

YouTube Select Shorts ads are viewed 90% longer than ads on other platforms. Influencer-led Shorts ads have seen view-through rates as high as 15.9%.

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

According to YouTube's website, this feature will not use biometric data, meaning you won't be able to pull up web results for the vast majority of people who appear in a Short.

It’s nowhere near as bad as Instagram or TikTok on this front, but it’s still easy to lose hours scrolling through YouTube videos and Sh ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday.

YouTube is rolling out an accessibility-based feature that allows vertical Shorts videos to play in a landscape orientation. The Rotate Shorts option changes UI elements for sideway viewing but ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

YouTube Shorts now lets creators place product stickers on their videos. Tapping on the sticker will redirect the viewer to the retailer’s website for that product. Viewers can see the full list ...

YouTube has put a lot of emphasis on Shorts in recent years, with the TikTok-like experience getting a dedicated tab in the YouTube app for mobile devices, showing up in Home and Subscription ...

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.