Santa Cruz’s Adam Bartlett advanced from his opening heat at the World Surf League’s SLO CAL Open at Pismo Beach, a Junior ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Late afternoon winter light combined with large translucent waves have been creating magical moments at County surf breaks ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

A 23-year-old Santa Cruz surfer may have broken the world record to become the first person to ride a 100-foot wave.

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

so we expect to be busier now that they're gone," said Elfin Saffer with the Pacific Wave Surf Shop. "It's always hard to see a long-standing business leave downtown Santa Cruz, but we are feeling ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

To many locals, it feels like Santa Cruz’s picturesque coast is being battered like never before. Waves from strong winter storms and a pair of tsunamis have caused millions of dollars in damage ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.