The downtown Santa Cruz location of Ripcurl, a surf shop, closed on Monday. An employee attributed theft as the reason they ...

A 23-year-old Santa Cruz surfer may have broken the world record to become the first person to ride a 100-foot wave.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Santa Cruz’s Adam Bartlett advanced from his opening heat at the World Surf League’s SLO CAL Open at Pismo Beach, a Junior ...

Late afternoon winter light combined with large translucent waves have been creating magical moments at County surf breaks ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

“We have enjoyed being a part of the Downtown Santa Cruz community for the past 25 years and look forward to seeing our customers at our other O’Neill Surf Shop locations.” “This store’s ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

SANTA CRUZ, Calif. (KGO) -- The last wave of customers rolled into an iconic surf shop Tuesday in downtown Santa Cruz. The flagship O'Neill Surf Shop on Pacific Avenue is shutting down.

The Santa Cruz Surfing Museum overlooks one of the most renowned surfing spots in Santa Cruz – Steamer Lane. Along with historic surfing photographs and boards, the museum features a bevy of ...