Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Consumers increased their spending, particularly on items like gadgets and clothing, for the first seven weeks of the holiday ...

Opia, a 20-year-old global promotional services provider, is helping brands maximize sales, protect margins, and engage ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing services industry, including Omnicom Group (NYSE:OMC) and its peers.

A number of poorly personalized messages from CEOs on social platforms provoked hostile responses and their companies' ...

While the latest event was run by the Blue Jays, the idea for it was originally co-conceived by Ethnicity Matters, the ...

Retail media networks remain significantly undervalued by brands and advertisers, despite the growing potential for retailers ...